Found this. I’m not sure if it is completely accurate. Of all the dealers that I have known, I’ve never heard of one that would cave in the way that it was described. Most have very strong egos, especially those who are willing to sell cars the way that the story tells. It may be [...]
Archive for August, 2007
I was recently told by a source at a marketing firm specializing in automotive internet marketing that car dealers are normally 2-3 years behind the internet trends. I didn’t believe her, but here is a breakdown of her points: 1) When other industries were getting into eCommerce, dealers were still putting up single page advertisements [...]
Companies Using Certification to Mislead Potential Automotive Clients
Posted: August 13, 2007 in Auto DealersIf you pay $50 to Yahoo and nothing to Google, get a small online manual, and take a test immediately for Yahoo and after 90 days for Google, you can become a “Google Certified Reseller” and a “Yahoo! Ambassador.” These terms refer to a person or companies status as having completed these “courses” and as [...]
Here is an article about car dealer websites in the Midwest United States. They are often the hardest to work with from a web provider perspective because of lower percentage budgets allocated for the Internet. This article tells why. read more | digg story
It’s one of the most sought after awards in automotive website design. Why? Because it’s voted on by the dealers themselves. TK Carsites has won it 3 years in a row — the Best Website Design company in the United States. read more | digg story
In an internet world where the competition is tight, the ultra-competitive automotive arena is not the environment where a dealer can expect to be completely ignorant about the internet and not be effected. I know it sounds like gibberish, but reread it and you’ll see. That is the thinking and the mentality behind many auto [...]
Car dealers are often faced with the dilemma of putting a trade evaluation tool on their website. It is best and less complicated to do appraisals in person, but if you do not offer one on your website, the consumer will just go somewhere else. Kelley Blue Book and Black Book Online are the two [...]
