It is, perhaps, the most important aspect of making a dealership successful now and in the future. Relying on television, radio, and newspaper is a futile effort. Here are feeds to websites that can help you make sure your dealership is ranked on the search engines.

If you've made it this far down and you still have questions, please feel free to contact me. I work for an automotive website design firm and I would be happy to give you a free consultation about your needs. To avoid the pesky spam bots, my name is jrucker and I work for tkcarsites.com. Put an @ in between my name and my company and you have my email. Hope it makes sense.

Dealers need to know what the people are being told. It is good to stay aware of the car buying advice that they are receiving.

Consumers have access to a virtual world of information. Car dealers need to know what that information is so they know how to handle situations. While I do not believe in using this information against customers, reviewing it should help you avoid mistakes when dealing with them. Remember, customers are smart. Thinking otherwise is silly. Treat them with respect, and while they might not reciprocate, they will be more likely to buy from you.

There are times when car dealers need as much help as they can get from their peers. It has been tough in the past because your peers are often your competitors. Thanks to the Internet, it is possible to network with others in the automotive industry who have similar issues but who are not competing with you based upon proximity. Here are a couple of feeds to such places.

I encourage anyone in the car business to join the discussions on these websites. Jeff Kershner's blog is absolutely engrossing and my Auto Dealer Network is fun and informative as well.